When we advertise, we make the appeal either emotionally or rationally.

Rationally, we make the advertisement attractive by the updated features, multifunction or comparatively low prices of the products. The target consumers would think of it calmly and carefully, and might for a long time, because they need to be responsible for their money.

Emotionally, we attract people in the advertisement by making them recall some feelings, which come up to them at times without any prediction. People might spend a large sum of money on a product far beyond its cost, yet they get more, which can’t be measured by money, than the product itself.

Nowadays, we increasingly make use of emotional appeal as our market strategy. Since products of different brands are similar, consumers are confused at which to choose. And last but not the least, emotional appeal makes more profits.

I wonder whether to be emotional or to be rational when you deal with the relationship with your lover.

If emotionally, you might quarrel with each other and then break apart, for you have all his faults in your mind at that moment, and are puzzled what you love her/him for. However, this should not happen usually when your love is true love.

If rationally, the quarrel could be avoided. But love may not be as sweet as it should be. On this condition, you consider about so many things that you feel no more passion in love, as it seems like something that imposed on you, such as… responsibility. You think you have to love her/ him; you think you have to make her/him happy, but not for that you are happy as long as she/he is happy.

Love is in the category of emotion. Love is something buds deep in your heart. When love becomes nothing but responsibility, it doesn’t make senses any more.

To Love is to be emotional.